Content is King

But what content are you concerned about? In your business you have a lot of content that you need to worry about. What content is really important? Most people don't think of content as what needs to be managed. They think of documents or they think of data or information... not often do they think of both. All data that you have is content. There are all sorts of content that needs to be managed... how many of these content sources do you use in your business?

• Paper documents
• Electronic documents
• Email
• Blogs
• Threaded Discussions
• Websites
• Contacts

Oh, there are a lot more... it is all content that needs to be managed. Some people want to sell a "one-size-fits-all" system to manage content. They'll have ads in the paper or fliers touting why their solutions is the best. I found a great article titled ECM Choices Depend on Content Definitions. In this case, ECM means Enterprise Content Management. There are many choices... it just depends on what you are trying to manage. You likely won't find success managing blog content with paper, but I can help you with document management by helping you manage your emails with your paper based documents (probably in a different way than you might think).

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Corey Smith is the Vice President of Innovation at Fisher's Document Systems where he maintains a blog on business and technology.