Can’t versus Won’t
Isn't it frustrating when someone tells you that something can't be done but what they are really saying is that they won't do it.
Last year, Seth Godin has a great posting about the differences between can't and won't. His was related more toward marketing, but I think that this can be applied to just about anything.
Read Seth's post about Can't Vs. Won't.
Isn't providing for the customer experience all about understanding the difference between can't and won't?
Corey Smith is the Vice President of Innovation at Fisher’s Document Systems where he maintains a blog on business and technology.
Corey Smith is the president of Tribute Media a web development firm providing high performing, industry specific websites. He is a businessman, writer, technology fanatic, graphic designer and web developer. His greatest passion is teaching, consulting and speaking.
You can find him on Twitter, FaceBook, FriendFeed, and LinkedIn.
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