... if you give them nothing else to consider.
points out that "maybe the reason it seems that price is all your customers care about is that you haven't given them anything else to care about."
Your job, as a sales or marketing person (or business owner) is to make sure that price doesn't matter
so they won't use that as the buying criteria.
Corey Smith is the Vice President of Innovation at Fisher’s Document Systems where he maintains a blog on business and technology.
Corey Smith is the president of Tribute Media a web development firm providing high performing, industry specific websites. He is a businessman, writer, technology fanatic, graphic designer and web developer. His greatest passion is teaching, consulting and speaking.
You can find him on Twitter, FaceBook, FriendFeed, and LinkedIn.
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