Price is everything redux…
Yesterday, I had a comment on my post about price that I wanted to highlight. The comment was from John Newland. He said that he thought the product was the most important component of the marketing mix. I would tend to agree. It is critical that the product be right. If you product stinks, no amount of promotion or no reduction in price will make a bit of difference.
John also pointed out that he listed to Seth Godin speak yesterday at indicated that Seth made the following comment. "Instead of spending millions of dollars on advertising or promotion, take some of that money and redesign your product to better fit the needs of your customers".
Read the rest of John's post on Selling Is Not About Price - Or YOU LOSE.
Corey Smith is the Vice President of Innovation at Fisher’s Document Systems where he maintains a blog on business and technology.
Corey Smith is a businessman, writer, technology fanatic, graphic designer and web developer.
He is the webmaster for CopierCatalog.com, the Chief Web Architect for Dealer Marketing Systems, the Editor in Chief for OfficeProductNews.net and the VP of Technology for Seybold Scientific.
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Just a quick mention of a great post by Seth Godin who often does the remarkable in such simple form. Thanks to the brevity of the post I am able to quote it in its entirety.
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