Is obtrusive marketing the answer?

My son (six years old) and my daughter (four years old) like to play the free games on various children's websites. We set up short cuts on the computer for the sites that we allow them to go to. Last night, they were on one of their favorites, NickJr. As I was in the room playing with my younger children, I heard a woman talking about diapers. I looked at the computer and found that there was a commercial on the website about diapers. They call it "Parent TV." I guess they assume that a parent will sit and play games with their kids.... all the time. You know, the top three technologies that were sold last year were satelite radio, mp3 players and DVR. All three technologies are designed to get traditional, commercial advertising out of our lives. What makes them think that I want to stop when I am at a website and watch another 15 or 30 second commerical spot when I am there for another reason? It is especially annoying when they already have banner ads for other products and the site, by nature, is advertising their TV channel. I don't like the audio of my computer being high-jacked like this. In my opinion, this is overly obtrusive marketing at its best.

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Corey Smith is the Vice President of Innovation at Fisher’s Document Systems where he maintains a blog on business and technology.