What’s your sign?
I have lived in Meridian, Idaho for 3 1/2 years. I have driven often down main street a few times per week... along with 10,000 other people. There are two stores that have had the same sign out front for the entire time... you know, the changeable types of signs.
I have seen the owners plant new flowers and sweep, but never change the sign.
I am not a car buff... not even close. I didn't have a clue what LOF stood for until a friend of mine pointed it out (two years after I first saw the sign). I asked my wife what LOF stood for and she had no idea.
If you can't change your sign more than once every few years, then maybe you shouldn't have a sign that can be changed. Or maybe you just don't want the business enough to take a few minutes to put something new out.
Corey Smith is the Vice President of Innovation at Fisher’s Document Systems where he maintains a blog on business and technology.
I have seen the owners plant new flowers and sweep, but never change the sign.
I am not a car buff... not even close. I didn't have a clue what LOF stood for until a friend of mine pointed it out (two years after I first saw the sign). I asked my wife what LOF stood for and she had no idea.
If you can't change your sign more than once every few years, then maybe you shouldn't have a sign that can be changed. Or maybe you just don't want the business enough to take a few minutes to put something new out.
Corey Smith is the Vice President of Innovation at Fisher’s Document Systems where he maintains a blog on business and technology.
Corey Smith is the president of Tribute Media a web development firm providing high performing, industry specific websites. He is a businessman, writer, technology fanatic, graphic designer and web developer. His greatest passion is teaching, consulting and speaking.
You can find him on Twitter, FaceBook, FriendFeed, and LinkedIn.
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Submitted by Don’t use jargon - Master the Business - Boise, Idaho (not verified) on Wed, 06/20/2007 - 07:33.
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