Does more revenue equal more profit?
Leo asks, "Is it better to increase your profit 1% or increase your sales 1%?"
If your product is elastic, you might be able to do both... I don't know that it is as simple as that. I wonder if you have to make a choice...
What do you think?
Corey Smith is the Vice President of Innovation at Fisher’s Document Systems where he maintains a blog on business and technology.
Corey Smith is the Vice President of Innovation at Fisher’s Document Systems where he maintains a blog on business and technology.
Corey Smith is the president of Tribute Media a web development firm providing high performing, industry specific websites. He is a businessman, writer, technology fanatic, graphic designer and web developer. His greatest passion is teaching, consulting and speaking.
You can find him on Twitter, FaceBook, FriendFeed, and LinkedIn.
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Submitted by Leo Piccioli (not verified) on Wed, 06/27/2007 - 04:56.
Let me suggest an "enlightening" document, at http://www.strategicpricinggroup.com/pdfs/quest_for_market_share.pdf
It has helped me understand how a company's strategy should focus (basically, on profits instead of on revenues/market share)
