Does more revenue equal more profit?
Leo asks, "Is it better to increase your profit 1% or increase your sales 1%?"
If your product is elastic, you might be able to do both... I don't know that it is as simple as that. I wonder if you have to make a choice...
What do you think?
Corey Smith is the Vice President of Innovation at Fisher’s Document Systems where he maintains a blog on business and technology.
Corey Smith is the Vice President of Innovation at Fisher’s Document Systems where he maintains a blog on business and technology.
Corey Smith is a businessman, writer, technology fanatic, graphic designer and web developer.
He is the webmaster for CopierCatalog.com, the Chief Web Architect for Dealer Marketing Systems, the Editor in Chief for OfficeProductNews.net and the VP of Technology for Seybold Scientific.
You can find him on Twitter, FriendFeed, and LinkedIn.
You love this post, right? Don't be afraid, Share it with someone...
Let me suggest an "enlightening" document, at http://www.strategicpricinggroup.com/pdfs/quest_for_market_share.pdf
It has helped me understand how a company's strategy should focus (basically, on profits instead of on revenues/market share)