Fire your customer
When should you fire your customer?
Have you had customers that drain you?
How about customers that cause problems because they can.
Not everyone subscribes to the idea that vendor relations should be positive. In fact, there are plenty out there that feel they can bully their vendors in to submission. The problem is that when you have a few customers that are a drain on your resources, they don't enhance word-of-mouth marketing.
They don't help you develop better relationships with your other customers. They, in fact, do just the opposite.
"What would happen if you fired (nicely) the very few customers that take your best effort but rarely appreciate it or spread the word?" (Seth Godin)
Don't be afraid to focus your marketing efforts and your sales efforts on a target market that shares your philosophy. You need to have customers that like you because of who you are and not because you are trying to be something you are not. Don't be afraid to let the customers go somewhere else if you can't make them happy.
You can't be everything to everyone, so don't try.
Corey Smith is the president of Tribute Media a web development firm providing high performing, industry specific websites. He is a businessman, writer, technology fanatic, graphic designer and web developer. His greatest passion is teaching, consulting and speaking.
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