As business owners and leaders, we want to make all the money we can. It is not a surprise to hear a sales manager say we want new business at any cost. We have to be careful that the cost doesn't negatively affect our brand. We don't want to lose our ability to stand out in the crowd by just accepting everyone as a client.
Choosing your customers is the key to being very successful. The person who wants to be everything to everyone
usually ends up being nothing to no one.
Seth Godin points out that, "As you promote the unpromotable, the permission you have to talk to the media doesn't go up, it goes down. Better to be the agency that only represents bestselling authors than to be the biggest agency."
Work for customers that will help you be the success you want to be.
is the Vice President of Innovation at Fisher’s Document Systems where he maintains a blog on business and technology
Corey Smith is the president of Tribute Media a web development firm providing high performing, industry specific websites. He is a businessman, writer, technology fanatic, graphic designer and web developer. His greatest passion is teaching, consulting and speaking.
You can find him on Twitter, FaceBook, FriendFeed, and LinkedIn.
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