Marketing isn’t sales

Why is it that so many companies feel that building a marketing plan will instantly create sales? Just because you market, it doesn't mean that you are going to sell all of your products. Marketing can drive sales when done properly. Marketing should be measured by sales, but isn't a magic bullet. If you don't have good customer service or a good product, no amount of marketing can drive the sales you likely want. It might be better to find a marketing company that understands how expand your thinking about what marketing is and how to ensure that you get the biggest bang for the buck. Personally, I recommend Blueline.

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Corey Smith is the Vice President of Innovation at Fisher’s Document Systems.