Oo, Ah, Huh?
So, I was watching a bit of TV last night and before I had a chance to fast forward through the commercial, I caught one for Caveman's Crib. I decided to check it out. It is a pretty cool site. It obviously took a lot of time to build. You can click on a lot of different parts of the apartment like watching the TV, changing the music, reading a magazine or book and even move the magnets around on the refrigerator.
Here is what I don't get. Why is it there? Why was it built? If it was built for fun, great, but then why spend money for television advertising? There is no call to action. There is nothing to do but look around. There are a couple of hints that Geico has paid for the site... it is the same guys from the caveman commercials and they have placed a few Geico things around... other than that, it really doesn't make much sense.
It is a pretty cool site, but after I looked through it for about four minutes, I ran out of things to do and left. There is no reason for me to go back.
Bottom line? Good web design doesn't mean good business.
Corey Smith is the Vice President of Innovation at Fisher’s Document Systems.
Corey Smith is the Vice President of Innovation at Fisher’s Document Systems.
Corey Smith is the president of Tribute Media a web development firm providing high performing, industry specific websites. He is a businessman, writer, technology fanatic, graphic designer and web developer. His greatest passion is teaching, consulting and speaking.
You can find him on Twitter, FaceBook, FriendFeed, and LinkedIn.
You love this post, right? Don't be afraid, Share it with someone...
Submitted by What Web Developers Forget - Master the Business - Boise, Id (not verified) on Mon, 12/17/2007 - 05:26.
[...] I can’t stress that enough. If you don’t have the right content… the right amount of content… the right kind of content, then it will leave your visitors saying, “Oo, Ah, Huh?” [...]
