I was watching a little TV this weekend and before I could hit fast forward on my DVR, I saw an ad for a “once in a lifetime” opportunity. ”Make up to $10,000 per week part time” and “Get a job that can give you more free time” were some of the claims.

I wondered… if these opportunities are so great, why do they have to advertise to find people? Word of mouth marketing should make the opportunity spread like a wildfire in Southern California.

When you watch advertisment like that, take a look at the fine print on the TV screen. “Results not typical.”

Okay, so there’s the catch. These people are the outliers. They are the exceptions.

So, why are they not the rule. Why do these “business opportunities” not find success among the normal, everyday people that attempt them?

I believe it has to do with passion. If you do something simply because it will make you money, eventually you will get bored. Eventually, you will not want to do it anymore. Most often, that point of boredom occurs prior to any level of success being achieved. Money is not the only form of compensation that makes a difference.

You need fulfillment to stick with anything long term.

You need to find your passion. When you find your passion, it won’t matter how much money you make because people will come to you to see what you are made of. They will want to be a part of your “community.” Word of mouth marketing will kick in and people will sell you for your passion.

The next step would be to figure out how to monetize that passion…. that is a much bigger discussion…

Find your passion and the rest will come by focusing that passion.

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