Irreverence as a business model

North Davis Sewer District Bottles Water

"This water originated as all-natural sewage collected through high-quality reinforced concrete sewer lines in the high mountain valleys of northern Davis and southern Weber counties.

"It was then processed using state-of-the-art screening, grit removal, sedimentation/flotation, biological oxidation, solids contact conditioning, and chlorine disinfection on the way back to you. This system is usually effective in removing up to 94 percent of biodegradable pollutants.

"Ingredients: Water, fecal matter, toilet paper, hair, lint, rancid grease, stomach acid and trace amounts of Pepto Bismol, chocolate, urine, body oils, dead skin, industrial chemicals (aluminum, copper, zinc, lead, chromium, nickel, molybdenum, selenium, silver arsenic, mercury,) ammonia, ... soil, laundry soap, bath soap, shaving cream, sweat, saliva, salt, sugar. No artificial colors or preservatives. Some variations in taste and/or color may occur due to holidays, predominant cuisine preference, infiltration/inflow, or sewer cross-connections."

For the full story, visit the Deseret Morning News. Sometimes irreverence works.

Click the image for a larger version of the bottle.