Don’t be afraid to be different

You have heard that the definition of insanity is doing the same thing and expecting the same result? If that is the case, then why do we do that in business? As I drive down the street, I see more and more cars decorated with new businesses that offer the same thing. Video game traders, coffee shops, cleaning companies. All trying to find their niche doing the same thing that has been done over and over again. If you do the same thing as your competitors, you will get the same results... only more slowly and will have to share the wealth with them. Dare to be different. Dare to buck the trend. Dare to be irreverent. Dare to find a better way - an easier way to do something. If you can be different, you will have something that is noteworthy ----- buzz-worthy. People will talk about you. They will tell their friends. They will sell for you because they believe in you not because you give them ten bucks for referring a friend. Don't think your produt is cool enough for that to happen based on the product alone. We can't all invent the iPhone, but we can facilitate word of mouth marketing by being better, being different and being superior in how we take the same products to market.

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Corey Smith is the co-founder to Resumango where you can build a better resume for free.