Banners ads can be good
Sometimes when we think of advertisement on web pages, we get a little put off. When you go to a site that is ad heavy, it can seem very cluttered and can significantly detract from the content that you are actually there to see. I think that is one of the main reasons that Google has so much of the search marketshare... they don't overload you with advertisement.
When banner ads are done right, it can be a very good thing. It gets attention and gets talked about.
You are likely familiar with the Mac vs. PC ads. Mac has gone a step further in integrating a different perspective on banner ads.
The Apple advertisement features "Mac" and "PC" as played by Justin Long and John Hodgman in a web ad composed of two separate components. The first is a traditional 720x90 pixel horizontal leaderboard at the top of the page as well as a large vertical rectangle on the right side of the page featuring the actors.
Corey Smith is a co-founder of Resumango where you can build a better resume for free.
Corey Smith is a co-founder of Resumango where you can build a better resume for free.
Corey Smith is a businessman, writer, technology fanatic, graphic designer and web developer.
He is the webmaster for CopierCatalog.com, the Chief Web Architect for Dealer Marketing Systems, the Editor in Chief for OfficeProductNews.net and the VP of Technology for Seybold Scientific.
You can find him on Twitter, FriendFeed, and LinkedIn.
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