Buy right now, or else…

Whenever I hear of a deal that is only good for the next few hours, or has a time limit, I always have to question. Especially if it is the salesman that tells me that there is a time limit.

• When you go to a car dealer and he tells you that the price of the car will go up tomorrow.
• When you talk to a salesman at a timeshare (of course, if that is the case, you get what you deserve) and if you walk out the door, the price triples.
• The jewelry dealer that has once in a lifetime 70% off sale.
• If you are buying some office equipment and suddenly the manufacturer has come up with an "end of month special" that if you buy right now, you will get a magical discount.

There are multiple examples of "time sensitive" offers. From knife sets on infomercials to the stereo at the Circuit City. The fact is, most products have the same worth whether you buy today or tomorrow. If the product is in high demand, then sure, the price might go up... but a salesman isn't going to know that. The salesman wants you to make your decision now so that you won't change your mind later. He is paid on a commission. So, if you are trying to sell something and I have just exposed your tactic... what do you do? First, try to be honest in your communication. "Yes, the price will go up. Not because it is worth more, but because this is how we market. We want you to make your decision today because that is how we choose to do business. If you don't make your decision right now, we simply don't want your business."  After all, what they are really saying is that, "if you have to think about it, then you will say no." How about that for honesty? It was this thread that spawned my thoughts on this. You should scroll down on the page and look at the comments from Matt Carter.

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Corey Smith is a co-founder of Resumango where you can build a better resume for free.