Dec 18 2007

What Scarcity Causes..

Published by Corey Smith at 3:25 pm under Business, Marketing

My kids want a Nintendo Wii for Christmas. There is no way that I will buy them a game console… but Santa can. Of course, that means that I get to be Santa’s helper… just to make sure it gets purchased in time and is set up appropriately.

In November, my wife told me to go to Target or WalMart and get a Wii… they only costed $250.

Like most good fathers I know, I procrastinated.

I figured if they are available today for $250, they will be available tomorrow for $250. After all… how could anyone ever charge more for the product

Finally, a few weeks later, I started to look around. I looked at Sam’s Club. I looked at Costco. I looked at Target, WalMart, EB Games… I looked everywhere.

I found nothing.

“Sorry, we’re out,” was the mantra. 

Well, I couldn’t dissappoint the children (and by now, I became the hunter and ‘had’ to make my kill… no matter the cost). After all, how would Santa look if his procrastinating assistant didn’t come through with the “goods.”

I turned to EBay. I found countless Wii Consoles… only for double the sticker price. I kept calling stores…. but the only consoles I found were on EBaby… for double the sticker price.

We have friends who say that if you can figure out when the stores receive shipments, you can stand in line and wait to see if you can get one. Sometimes that works, but I also work… a lot… there was no way that I have time to do that.

But, come on, it is for the children, after all.

So, I finally succumbed.

I placed my bid with confidence.

I overpaid by double.

Santa can save face.

The children will have a good Christmas.

Plus… I like cool video games anyway.


Corey Smith is a co-founder of Resumango where you can build a better resume for free. 

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