Average Cost Per Lead

Submitted by Corey Smith on Wed, 12/19/2007 - 12:50
How much are you willing to spend per lead for your sales efforts? Often, we only consider the cost per marketing piece (e.g. my postcards only cost me $.40 each). More often, we forget that some mediums are the more costly than we could ever realilze.

Average Cost Per Lead

It is no doubt that search is the most effective way to draw traffic to your website. The right strategy of pay per click advertising with search engine optimization strategies can significantly reduce your average cost per lead. What sounds more compelling to you from a cost perspective? Chart Source: Search Engine Marketing, Inc. Mike Moran and Bill Hunt.
Corey Smith is a co-founder of Resumango where you can build a better resume for free. 


Corey Smith is a businessman, writer, technology fanatic, graphic designer and web developer.

He is the webmaster for CopierCatalog.com, the Chief Web Architect for Dealer Marketing Systems, the Editor in Chief for OfficeProductNews.net and the VP of Technology for Seybold Scientific.

You can find him on Twitter, FriendFeed, and LinkedIn.

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