Being a leader

I was doing some work for a client and noticed on a web hosting company's website that they are "the leader in web hosting." Wow, that is a pretty bold claim. So, I decided to do a little research to see if it was true. I performed a simple Google search on the term "leader in web hosting." Some things I noticed right off.

1. There are a lot of web hosting leaders. (2,310 hits on my search)
2. The company that boasted the claim wasn't number one.
3. Appearently there are different classifications (Global, World, World-Wide, The, etc)
4. There appears to be no controlling authority on who is actually the "leader in web hosting."
5. They all seem to provide the same services.

Just saying you are a leader doesn't make it so. Providing the same product and services definitely show that you are not a leader. Oh... and the site that I was looking at... I had to log in to configure my client's account and had to call tech support to figure it out. Doesn't sound like a leader to me.

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Corey Smith is a co-founder of Resumango where you can build a better resume for free.