Results not typical

With January comes the resolution to lose weight. Of course, the weight loss centers, gyms and "nutrition" experts all know this. So, with January also comes the onslaught of advertisements... not to help you reach your goal, but to help lighten your wallet. It just brings to light another advertising problem.

NutriSystems - Results not Typical

When you advertise based on atypical results, what are the expectations that you set with your customers. What happens when you fail to meet those expectations... since you will?
Corey Smith is a co-founder of Resumango where you can build a better resume for free. 

Corey Smith is the president of Tribute Media a web development firm providing high performing, industry specific websites. He is a businessman, writer, technology fanatic, graphic designer and web developer. His greatest passion is teaching, consulting and speaking.

You can find him on Twitter, FaceBook, FriendFeed, and LinkedIn.

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