With January comes the resolution to lose weight. Of course, the weight loss centers, gyms and “nutrition” experts all know this. So, with January also comes the onslaught of advertisements… not to help you reach your goal, but to help lighten your wallet.

It just brings to light another advertising problem.

When you advertise based on atypical results, what are the expectations that you set with your customers. What happens when you fail to meet those expectations… since you will?

---

Corey Smith is a co-founder of Resumango where you can build a better resume for free. 

Trackback URI | Comments RSS