Obama, Kennedy and your business

I am sure that in the last few days countless thousands of people who were supporting Hillary now find themselves in a position where they can do nothing but support Barack Obama... especially since Teddy Kennedy supports him. I am sure that so many people are now willing to jump ship because of the endorsement. Does that sound like a stupid thought? I hope so. Just because one politician endorses another, does that really change your attitude about where that politician stands on a particular subject? It shouldn't. I think that your customers have the same attitude about your business. Just because you might decide to get a paid, celebrity endorsement, it doesn't mean that your customers will change their attitude. Sure, there are a few people that will like your product because of a celebrity endorsement. But, the best endorsements that you can get are from your customers that love you. A friend will tell a friend to do business with you in a way that no celebrity can. Barack Obama isn't gaining steam and momentum because an endorsement. He is gaining momentum because some of what he says and who he is resonates with people more than the other candidates. That is the same thing that can happen with your business if you provide the best service at a reasonable price and have the goal to absolutely delight your customers.

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Corey Smith is a co-founder of Resumango where you can build a better resume for free.