Blurring the lines
As businesses expand to other ventures...
As people become more skilled...
As technology advances...
The lines of your core competency shifts and changes.
One such example is the office equipment industry. 20 years ago, the primary focus of office equipment dealers was fax machines and copiers. 10 years ago, the focus of those same office equipment dealers was to connect those copiers and fax machines to the network and replace printers. Now, those same office equipment dealers are focused on print management and document management software solutions.
The lines in many businesses are being more and more blurred. Your competition is becoming more difficult to identify. Innovative people are doing old things in new ways and new things in evermore innovative ways. You may be the one to blur the lines. You may be competing against someone that is blurring the lines. The fact is, you can't compete the same way today as you did just a few short years ago.
Change your approach to stay on top.
Corey Smith is the president of Tribute Media a web development firm providing high performing, industry specific websites. He is a businessman, writer, technology fanatic, graphic designer and web developer. His greatest passion is teaching, consulting and speaking.
You can find him on Twitter, FaceBook, FriendFeed, and LinkedIn.
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