Just found you… then I left.
How long does it take someone to go to your home page and understand what they are supposed to do?
When someone is using a search engine to do research for a product they would like to buy, they aren't going to take time to go deep into your product offerings unless they have a compelling reason to do so. The presentation on your home page (or any other landing page, for that matter) is critical to get them to stay. It does you no good to attract people to your site then lose them because your presentation stinks.
Make your presentation simple and to the point. Don't leave them with questions as what you are all about or where to go next on your site.
You already know that rambling in verbal communication is bad, so don't let your marketing ramble either.
Corey Smith
Co-founder of Resumango where you can build a better resume for free
Corey Smith is a businessman, writer, technology fanatic, graphic designer and web developer.
He is the webmaster for CopierCatalog.com, the Chief Web Architect for Dealer Marketing Systems, the Editor in Chief for OfficeProductNews.net and the VP of Technology for Seybold Scientific.
You can find him on Twitter, FriendFeed, and LinkedIn.
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