Make your links relevant
I was looking at Weather.com for some forecasts and I noticed this link next to the temperature.

It was forecasted to be rainy just three days previous. Why would they think you would be interested in tips for driving in the rain on a day that is scheduled to be sunny?
Maybe they know that forecasts aren't ever right.
Corey Smith is the president of Tribute Media a web development firm providing high performing, industry specific websites. He is a businessman, writer, technology fanatic, graphic designer and web developer. His greatest passion is teaching, consulting and speaking.
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