Make your links relevant

I was looking at Weather.com for some forecasts and I noticed this link next to the temperature.

weather

It was forecasted to be rainy just three days previous. Why would they think you would be interested in tips for driving in the rain on a day that is scheduled to be sunny?

Maybe they know that forecasts aren't ever right.


Corey Smith is the Chief Web Architect for Dealer Marketing Systems.




Corey Smith is a businessman, writer, technology fanatic, graphic designer and web developer.

He is the webmaster for CopierCatalog.com, the Chief Web Architect for Dealer Marketing Systems, the Editor in Chief for OfficeProductNews.net and the VP of Technology for Seybold Scientific.

You can find him on Twitter, FriendFeed, and LinkedIn.


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All I have to say is that it must be nice to have a job where you get paid to be WRONG 60% of the time... Oh wait, maybe I should run for office!