Apr 30 2008

Link Sharing Anyone?

image I am starting to receive some requests for link sharing. It can be a daunting process to manage many requests… but I realize that link sharing is a great way to get inbound links and improve page traffic.

Ultimately, the way I really want to exchange links is by building a relationship. If you comment on my blog with something relevant, I may just link to you without asking for a link back. But, if you spam my blog with a comment that really doesn’t relate for the sole purpose of a link… you won’t get anywhere. If I like what you are offering on your site, I’ll link to you pretty readily.

So, here is how I want to do it. If you want to share links with me:

Here is what I want if you are a blog:

  1. Right a post on your blog that links back to a post on my blog… that way I notice you.image
  2. I’ll subscribe to your blog because I always subscribe to those that link to me.
  3. Write something compelling that I might be interested in.
  4. Drop me a line letting me know that you linked to me and a post that you want me to comment on. My email address is on my about page.
  5. I’ll write a post and link back… always. If you are a blog that relates to business and technology (or that I can relate to business and technology) then I really don’t care what your page rank is.

If you are a directory service or a non-blog site.

  1. Since I have a page rank of 4, you should have a page rank of 4 at least. If your page rank is lower than 4, you should have a compelling reason for me to want to participate.
  2. Send me a request via my email found on the imageabout page.
  3. Your link directory must match my category of business and technology
  4. The page I link to must be related to business or technology.
  5. I must be able to work the link into a blog post.
  6. My blog post will indicate that the link is for the purpose of a link exchange. I want to be fair to the readers of the blog. My blog post can contain as much text as you want… so email me what you think I should say. I’ll edit it to match the way I talk.
  7. I’ll send you an email back with the link, alt tag and description that I want for the link back to me. Please be considerate and post quickly so that I don’t have to call you out.

In either case, I won’t accept money for a link. I won’t even consider money, so don’t offer. If I see a request come through offering money for a link, I will simply delete your message.


Corey Smith is the Chief Web Architect for Dealer Marketing Systems and maintains a news service for the copier, printer and document management industry.


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