May 06 2008
Don’t Take That In There!
So often, in a store, you will notice a sign that says, "Please don’t take unpaid merchandise in the restroom."
The word "don’t" is a very negative approach and you can find that "don’t" will cause people to shy away… even if that is not intended. Try to take a positive approach to things you would hope your customers would understand.
Last month when I was in Hawaii, I went shopping at Hilo Hattie. I noticed this sign:
It is amazing that you can say the same thing but be far more friendly when saying it.
Corey Smith is the Chief Web Architect for Dealer Marketing Systems and maintains a news service for the copier, printer and document management industry.
