How dumb can advertisers be? Maybe it is just Microsoft.
So, I was doing a little maintenance on LinkedIn and saw this fancy little ad for Microsoft Vista Ultimate.
Of course, I had to click on the ad because I was curious to know what spin Microsoft was going to put on Windows Vista now trying to prove to public at large that Vista is a "stellar" product. Just because I use it, that doesn't mean that I think it is a great product.
Funny thing happened when I clicked through.
I ended up at their Small Business Center Site and see this error message:
So, in order to see this at it's best, I have to download a piece of software that isn't even a final release, wait for it to install and then restart my browser? Oh, and I couldn't see the whole error in FireFox... only if I logged in with Internet Explorer. On FireFox, I wouldn't have any idea what to do.
Of course, in small print at the bottom, I can see in HTML, but I bet most people that would end up here would click the big install button.
So, here is the best part... I decided to install the update to see what I would get... to see why it was so much better in a technology that is not in final release and requires me to take a minute or so of my time to install.
When I installed, it told me to restart my browser. I did. Opened it to my normal home page. No way of knowing (unless I copied it for this blog) where the page is.
So, the brilliance of all this is:
- Pay for click through to your site.
- Tell people to install your software.
- Tell them to leave.
- Don't provide a way to get them back.
By the way, it is not worth the install or the time spent viewing the videos because they don't tell you anything that you can't already do, more easily on your Mac.
Corey Smith is the president of Tribute Media a web development firm providing high performing, industry specific websites. He is a businessman, writer, technology fanatic, graphic designer and web developer. His greatest passion is teaching, consulting and speaking.
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