How do you compete?

Submitted by Corey Smith on Wed, 08/20/2008 - 20:35

When you sell the same thing everyone else sells, how do you compete? When your product is identical, do you simply drop your price or do you find some sort of substantial differentiation?

low price guarantee I would hope that when you look at your product offerings that you don't fall into the trap that you are better because you are the lowest price... because someone will always be a lower price.

I would hope that you don't think that just because you say you have better service, more employees, more revenues or because you are local that you think that you have a point of differentiation.

You have to be great to be different. If you aren't truly great, then you better get your prices as low as possible.



Corey Smith is a businessman, writer, technology fanatic, graphic designer and web developer.

He is the webmaster for CopierCatalog.com, the Chief Web Architect for Dealer Marketing Systems, the Editor in Chief for OfficeProductNews.net and the VP of Technology for Seybold Scientific.

You can find him on Twitter, FriendFeed, and LinkedIn.

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Submitted by Corey Smith’s Business and Technology Blog » How do you sell (not verified) on Thu, 08/21/2008 - 07:26.
[...] thinking a little about how you might compete, I also pose the question of how you sell? Sales tactics have evolved over the years. By and large, [...]
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