"Marketers are key strategic assets to any company's bottom line. But executives and other key players frequently fail to see the connection between marketing and revenue, and oftentimes instead of seeing marketers as true strategic partners, these C-level execs see them just as a tool for building awareness for their products and services. The result? Marketers are underutilized and companies miss out on the maximum ROI from their human capital."
How do you over come these problems? continue reading...
Ever work with a vendor that is so stringent on their policy that they forget who keeps them in business?
A few years ago, my wife wanted a brand new entertainment center (no, not with the big screen). I went to a local furniture store and bought her a unit that I had to assemble. That was okay, because I had a Saturday to do it. continue reading...
- If you are talking more than you are asking for input, you are preaching.
- If your audience isn't taking very many notes or aren't even nodding their heads, you are preaching.
- If you are having a hard time getting audience response, you are preaching
- If you rely on a PowerPoint presentation too much, you are preaching.
Corey Smith is the Vice President of Innovation at Fisher's Document Systems where he maintains a blog on business and technology.
Have you ever heard of an RSS feed? RSS stands for Really Simple Syndication. Is it really simple?
If you are ever on a site that has this symbol that means that you can get information fed right to you without having to browse all the pages. For example, I have feeds coming to me from InfoWorld and Fox News (to name a few). What I really like is that I don't have to spend time looking for information. I get about 200 articles a day ready for me to read and if I don't want to read them, I just ignore them.
How do you get the information to you? Well, you need to have an aggregator. I use Snarfer from http://www.snarfware.com/. You can also get a Google Home Page or a Yahoo Home Page and let them aggregate the information for you for free. It just depends on what you like.
All you have to do is load the software, click on the RSS feed link , and then copy and paste the URL into your aggregator. -- Corey Smith is the Vice President of Innovation at Fisher's Document Systems where he maintains a blog on business and technology.