June 2010
Is Conformity a Strategy?
Last week I was driving in an old neighborhood and I remember distinctly commenting to myself, "I really love these old neighborhoods. I love how the homes are different from each other. I love how there is no guideline that certain things need to be done a very specific way except that they should look nice."
Each house was different. Occasionally I would see two houses that looked like they might have been built by the same builder but, for the most part, these homes were very different from each other.
Different layout, different yards, different fences, different colors.
All were just very different from each other.
I really loved the way it looked and thought how nobody was required to conform but each were allowed to be their own unique selves.
Then, I went home and got a nice letter from a home owner's association for a rental property I own. continue reading...
Do you have a battle plan?
I have the opportunity to talk with business owners on a regular basis. Sometimes I'll hear comments that the economy is poor and other times I'll hear comments that indicate that the times couldn't be better.
One thing that I know is that business is good for those that learn to roll with the times. It is good for those that learn how to adapt and change with the realities of the current marketing conditions.
Not often enough do business leaders actually plan for the future and plan for contigencies. Even more infrequent is being willing to change the plan as the situation indicates. continue reading...
