Buzz

Irreverence as a business model can be very effective. It can help you to create a buzz. It especially works when you have a product that lends itself to innuendo.

My sister used to sell piping systems to cities and water districts. The most common application of her systems was to revitalize old sewer pipes. So, she told everyone that she sold sewers. It always caused people to ask her to elaborate.

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Creating a buzz is about doing something unique. You can’t be unique if you do the same thing as everyone else.

Sure, that sounds like an obvious statement, but I hear business leaders all the time talk about how they are differentiating by how they conduct business when all they do is change the name of a service or the title of the person offering the service.

Creating a buzz is about making people take notice. Creating a buzz is about making people talk about you for any reason at all.

A buzz is positive or negative talk. If you do something stupid that is unique, people will talk… you’ll have a buzz, but you probably won’t be as happy about the results.

The old cliché of “thinking outside the box” is really what it takes to create a buzz. You need to come up with something new or a different way to do the same old thing.

The fact is that you never know what will create a buzz. You never know why people will want to talk about you. So, you have to continue to innovate. You have to continue to find new ways to do things. Constantly improve. You’ll be amazed at how much people will start to take notice.

Are you interested in the back story of the picture?

I received it via email and, as I understand it, here is the back story. continue reading...