cost

I am of the opinion that nobody buys on price. Nobody. Period. So, you may ask, "What about the people who buy from Costco?" Well, not everything there is the lowest price. Some buy because of the return. Everyone buys because of the perceived value that the cost provides.

Okay, you may ask, "What about all the people buying a Hubble Home?" or "What about those that are willing to buy a Scion?" continue reading...