discount

With all the talk about the economy being so bad, companies are finding new ways to increase traffic and sales. During the Christmas season, we always see businesses offer discounts (sales) to attract buyers. They are willing to offer discounts in the hopes that it will drive more traffic to their location and sell other products that have not been discounted.

If you are selling a product or a service, the real question is, “How do you know when to discount?”

You might be talking to a customer that is trying to negotiate a better deal or you might be trying to set up a new promotion to drive new traffic.

So, how do you know when a discount is appropriate? continue reading...