Mistakes

You have no doubt found yourself in a situation that you have been told you made a mistake. You were given a list of instructions and you missed something. You forgot something. You simply didn’t complete something properly.

When you know that you made a mistake, it can be a disappointment for you because you probably intended to do it right.

In some (or most) cases, the mistake isn’t devastating. In many (hopefully most) cases, the over site or omission was not intentional.

Quite often, the real problem is that the instructions were simply not very clear.

Think about how you respond to your errors being pointed out as you read this. continue reading...

"Marketers are key strategic assets to any company's bottom line. But executives and other key players frequently fail to see the connection between marketing and revenue, and oftentimes instead of seeing marketers as true strategic partners, these C-level execs see them just as a tool for building awareness for their products and services. The result? Marketers are underutilized and companies miss out on the maximum ROI from their human capital."

How do you over come these problems? continue reading...