Social Media

More and more people are trying to use social media for business. The problem with using social media for business is that social media is, first and foremost, social. You will find that because of the social nature of social media, people want to be personal.

Three of the best examples of where social media can be a challenge for business are Facebook, Twitter and Friendfeed. These are great examples because they provide an environment that fosters conversations.

The fact is, people need to be personal. If they don’t put a human face on their activities, others will simply look at them as a spamming entity and will tune them out very quickly.

That social aspect of using social media for business brings a challenge that most people overlook. continue reading...