Valued

I am surprised when I get a letter from a company that I do business with that says, "Dear Valued Customer..."

Don't they know my name? Don't they know that I have bought products from them and would like a little personal touch when receiving communication? How can I be so valued that I get a cheap form letter that doesn't even have my name on it?

You know, Microsoft Office has this nice little feature called Mail Merge where you can take your database of customers and have their name magically appear on the letter. You really don't have to work very hard for this. continue reading...