All your eggs
Right now, the real estate market is a little soft. I know a few realtors that only became realtors a few years ago when the market was incredibly hot. Before the real estate bubble burst, the only thing required to make money in the real estate market was the two week course to get your license.
Now, those same people find there is six months of inventory and high interest rates. On top of that, there are far too many realtors in the market to match the demand so they are scrambling to find business.
This same thing can happen in your business. Whether it be the one hallmark client that you focus all your efforts to the exclusion of all else or the one product that will outshine all the competition.
Focus on more than the here and now. Understand that you always risk dropping your basket and when you put all of your eggs in one basket you may lose them all. Plan your strategy for the future and be sure to execute on that plan because nothing is secure.
Corey Smith is a co-founder of Resumango where you can build a better resume for free.
Corey Smith is a co-founder of Resumango where you can build a better resume for free.
Corey Smith is the president of Tribute Media a web development firm providing high performing, industry specific websites. He is a businessman, writer, technology fanatic, graphic designer and web developer. His greatest passion is teaching, consulting and speaking.
You can find him on Twitter, FaceBook, FriendFeed, and LinkedIn.
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Submitted by Justin Beller (not verified) on Wed, 10/17/2007 - 11:02.
Very good points Corey!
I apolgize if this may seem like a shameless plug, but what you mention here reminds me of an event my business group is hosting. The presenter will speak on how to develop a business continuity plan to help guard against downturns in the market, much like what you describe is happening to realtors.
Details on the event are over at my blog: http://tvcnet.blogspot.com/2007/10/business-continuity-planning-for-your.html
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Submitted by Corey Smith (not verified) on Thu, 10/18/2007 - 08:26.
Justin, it is a shameless plug, but it fits. So plug away :)
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