Average Cost Per Lead
How much are you willing to spend per lead for your sales efforts? Often, we only consider the cost per marketing piece (e.g. my postcards only cost me $.40 each). More often, we forget that some mediums are the more costly than we could ever realilze.
It is no doubt that search is the most effective way to draw traffic to your website. The right strategy of pay per click advertising with search engine optimization strategies can significantly reduce your average cost per lead. What sounds more compelling to you from a cost perspective? Chart Source: Search Engine Marketing, Inc. Mike Moran and Bill Hunt.
Corey Smith is the president of Tribute Media a web development firm providing high performing, industry specific websites. He is a businessman, writer, technology fanatic, graphic designer and web developer. His greatest passion is teaching, consulting and speaking.
You can find him on Twitter, FaceBook, FriendFeed, and LinkedIn.
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