Have Fun With Your Product
Irreverence as a business model can be very effective. It can help you to create a buzz. It especially works when you have a product that lends itself to innuendo.
My sister used to sell piping systems to cities and water districts. The most common application of her systems was to revitalize old sewer pipes. So, she told everyone that she sold sewers. It always caused people to ask her to elaborate.
You’d be surprised, sometimes it is easier for you to have fun with your product than you think.
If you can’t tell, the image above is a septic truck.
Corey Smith is the president of Tribute Media a web development firm providing high performing, industry specific websites. He is a businessman, writer, technology fanatic, graphic designer and web developer. His greatest passion is teaching, consulting and speaking.
You can find him on Twitter, FaceBook, FriendFeed, and LinkedIn.
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