How Do You Create a Buzz?

Creating a buzz is about doing something unique. You can’t be unique if you do the same thing as everyone else.

Sure, that sounds like an obvious statement, but I hear business leaders all the time talk about how they are differentiating by how they conduct business when all they do is change the name of a service or the title of the person offering the service.

Creating a buzz is about making people take notice. Creating a buzz is about making people talk about you for any reason at all.

A buzz is positive or negative talk. If you do something stupid that is unique, people will talk… you’ll have a buzz, but you probably won’t be as happy about the results.

The old cliché of “thinking outside the box” is really what it takes to create a buzz. You need to come up with something new or a different way to do the same old thing.

The fact is that you never know what will create a buzz. You never know why people will want to talk about you. So, you have to continue to innovate. You have to continue to find new ways to do things. Constantly improve. You’ll be amazed at how much people will start to take notice.

Are you interested in the back story of the picture?

I received it via email and, as I understand it, here is the back story.

Sisters Mary Catherine, Maria Theresa, Katherine Marie, Rose Frances, & Mary Kathleen left the Convent on a trip to St. Patrick's Cathedral in New York City and were sight-seeing on a Tuesday in July. It was hot and humid in town and their traditional garb was making them so uncomfortable, they decided to stop in at Patty McGuire's Pub for a cold soft drink.

Patty had recently added special legs to his barstools, which were the talk of the fashionable Eastside neighborhood. All 5 Nuns sat up at the bar and were enjoying their Cokes when Monsignor Riley and Father McGinty entered the bar through the front door.

They too came for a cold drink when they were shocked and almost fainted at what they saw.

Does it create a buzz? Notice in the story it said, “special legs to his barstools, which were the talk of the fashionable Eastside neighborhood.”

Yeah, there was a buzz.

Now, what are you going to do to create a buzz?