Does Spam De-legitimize a company?

Submitted by Corey Smith on Fri, 04/04/2008 - 06:25

Maybe De-legitimize isn't a word...

A couple of weeks ago I wondered if companies were less relevant if they have to use spam. Microsoft had used some comment spam on another blog I maintain. I guess it is becoming more and more common place for a legitimate company to spam other sites in order to get traffic.

Alex at the Sunbelt Blog pointed out that even security companies are starting to use spam... to give you tools to avoid spam, no less.

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You know, the least they could have done was used correct spelling... or make it a little relevant to the conversation. So, the question I pose... is a company less legitimate if it has to use spam to drive traffic?



Corey Smith is the president of Tribute Media a web development firm providing high performing, industry specific websites. He is a businessman, writer, technology fanatic, graphic designer and web developer. His greatest passion is teaching, consulting and speaking.

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Submitted by Ken Stewart (not verified) on Fri, 04/04/2008 - 15:04.
Yes, I think it does indeed as spam accounts for the majority of traffic. There is, however, a fine line between spam and somewhat questionable mass marketting... For instance, all of the bad press telemarketing received, duely so of course. That was legitimate business according to law, but is that a company anyone wants to be associated with? I suppose if the business model is churn and burn, then so be it. I prefer the more quality relationships myself, however.
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