One bad apple.
I have a friend- we'll call him Jack- who was a powerseller on Ebay. Jack has made over 20,000 deals with over 95% positive feedback. Today I was contacted from a disgruntled customer in England. Why did Jack's customer contact me? I was listed on Jack's personal myspace page. The English customer was so mad he searched until he found Jack's myspace page, then contacted each of his friends to complain and ask us to intervene with Jack to satisfy the customer.
Jack's old profile is now gone from Ebay.
Why am I telling you this? Because we hear so much about creating a "buzz" with word of mouth marketing, we need to remember that word-of-mouth is a two edged sword- keep the customer's satisfied, or their outrage can cross oceans to complete strangers.
Jared Hawk is a professional trainer in office technology. He also maintains a blog on Microsoft Excel tips, tricks and more.
Jared Hawk is a professional trainer in office technology. He also maintains a blog on Microsoft Excel tips, tricks and more.
Corey Smith is the president of Tribute Media a web development firm providing high performing, industry specific websites. He is a businessman, writer, technology fanatic, graphic designer and web developer. His greatest passion is teaching, consulting and speaking.
You can find him on Twitter, FaceBook, FriendFeed, and LinkedIn.
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