Advertising

I have had some interesting conversations with some members of my business organization about the name of my company. We are getting ready to do some rebranding of our business and expand some of our services (I’ll announce that as soon as we are complete) and it sparked a great conversation on what the name of a company should be.

There were a few that I work with that felt that the name of a company should reflect very specifically what you do for your business. I really struggled with this concept. Although I think that a name shouldn’t distract from what you do, I think that if you build your business right, your brand will help others to see what it is that you do.

Your name, in my opinion, doesn’t define you. Your name, in my opinion, doesn’t define your brand. continue reading...

When I wrote my post on phone books, I didn't expect to get some passionate responses in the comments area. I didn't expect anyone to be so excited about phone books to argue passionately about the benefits of phone books.

One point really struck me as interesting by "kenc". He said, among other things, "The nearly $18 billion that companies spend on print and online YP speaks for itself."

His point, is that since people spend so much on advertising, it must be successful for them.

To that, I respond, "Huh?" continue reading...

I am truly amazed how often I see stupid banner advertising and wonder if they really work.

On Weather.com, I often see these stupid ads from LowerMyBills.com. If you look at the weather for any area, you are likely to run into them.  Sometimes it is a stupid dancing alien or baby. These two were side by side and are two stupid dancing women.

How does someone dancing make me want to click through? Then, I wonder, how many people that do click through to their site actually convert to buy a product?

It would be nice if Experian, the company that owns LowerMyBill.com had at least a little respect for their potential customers. continue reading...

I wanted a quick bite for lunch, so I drove down the street to go through the drive through at the local Taco Bell. As I was waiting for my order to be taken, I noticed this "brilliant" piece of advertising and pricing.

Now, the quality isn't very good because I only had my phone camera with me.

They have the traditional combo menu and now the "New, Why Pay More!" menu. continue reading...