Brand

Earlier in the year, our van met with an untimely demise. We had just signed up with Farmer’s insurance a week before and they were great. We were very pleased with how they handled it (our insurance rates weren’t too happy, though).

About the same time, we returned our truck on lease end. Both vehicles were leased through Chrysler Financial.

The problem came when Chrysler Financial couldn’t get things right on the final payment. This is an amazing story that anyone should understand if you have to collect on any debt. I am going to tell this story in the form of what lessons should be learned. continue reading...

I have had some interesting conversations with some members of my business organization about the name of my company. We are getting ready to do some rebranding of our business and expand some of our services (I’ll announce that as soon as we are complete) and it sparked a great conversation on what the name of a company should be.

There were a few that I work with that felt that the name of a company should reflect very specifically what you do for your business. I really struggled with this concept. Although I think that a name shouldn’t distract from what you do, I think that if you build your business right, your brand will help others to see what it is that you do.

Your name, in my opinion, doesn’t define you. Your name, in my opinion, doesn’t define your brand. continue reading...

I am excited to launch another client website. Matrix Laser Care contracted our team to create a new logo and web presence for them. We are excited about what we came up with for them. Here is a small excerpt from their press release:

“Over the past few years we have made significant investments in our offerings,” said Joe Garske, President. “The fresh new brand combined with the new website is part of our effort to communicate these new offerings to our clients.” The company engaged ProspectBuilder.net to create a new logo and develop the new website. “With the rapid move to installing color printers, our goal was to come up with a fresh brand that communicated the company’s new color offerings,” said Darrell Amy, President of ProspectBuilder.net. The new logo brings in a bright color along with an artistic brush stroke through the company name.“Many of our clients are realizing the benefits of outsourcing the management of their printers,” said Garske. “Not only do they save money, it also frees up their IT department to focus on more critical issues.”

You can see the full release at OfficeProductNews.net. continue reading...