Competition

When you sell the same thing everyone else sells, how do you compete? When your product is identical, do you simply drop your price or do you find some sort of substantial differentiation?

I would hope that when you look at your product offerings that you don't fall into the trap that you are better because you are the lowest price... because someone will always be a lower price.

I would hope that you don't think that just because you say you have better service, more employees, more revenues or because you are local that you think that you have a point of differentiation.

You have to be great to be different. If you aren't truly great, then you better get your prices as low as possible. continue reading...