Innovation

Be the best. Be the top. Leave your competition in the dust. And they'll come for you. Microsoft and Yahoo are teaming up (or rather Microsoft is buying Yahoo for $44.6 billion). From the press release, Microsoft said:

Today, the market is increasingly dominated by one player who is consolidating its dominance through acquisition. Together, Microsoft and Yahoo! can offer a credible alternative for consumers, advertisers, and publishers.

Who do you think they are talking about? Of course, they are talking about Google. If you are number one, people will look to you as the person to beat. That is not necessarily bad, but once you get to number one, you have to do more things, new things, innovative things to stay on top. Although, Microsoft does have a long way to go since Microsoft and Yahoo combined market share was half of Google's. Microsoft hasn't historically been a very innovative company, just a company who copies then either sues or buys to increase market-share. So, we'll see what happens. Corey Smith Co-founder of Resumango where you can build a better resume for free.