Logo

I have had some interesting conversations with some members of my business organization about the name of my company. We are getting ready to do some rebranding of our business and expand some of our services (I’ll announce that as soon as we are complete) and it sparked a great conversation on what the name of a company should be.

There were a few that I work with that felt that the name of a company should reflect very specifically what you do for your business. I really struggled with this concept. Although I think that a name shouldn’t distract from what you do, I think that if you build your business right, your brand will help others to see what it is that you do.

Your name, in my opinion, doesn’t define you. Your name, in my opinion, doesn’t define your brand. continue reading...

Walmart is pretty proud to announce their new logo right now. They are focused on creating a new image for themselves.

From the announcement:

But what really matters is what happens out there in the stores. This update to the logo is simply a reflection of the refresh taking place inside our stores and our renewed sense of purpose to help people save money so they can live better. continue reading...